How do you keep running a business in times of crisis?

The Beginning 

Being in a machinery and heavy industrial equipment business, our work has always been capital-intensive. The investments and costs of running the business are high. But we were doing pretty well with a competition bank for some time until the pandemic hit. 

The Challenge 

Once things went into lockdown, we started having difficulties managing our finances, especially because production slowed down due to the unavailability of the workforce. We approached our previous bank for credit to keep the production going, but they didn’t support us at the time we needed them the most. They gave excuses and refused us the funds. 

The Partnership of Success 

It was then that HDFC Bank came to our rescue. They stood by their vision of supporting the MSMEs of India and immediately stepped in with loans and business solutions. With their help, our production facility was back on its feet, running smoothly as ever with modern technology and a fresh influx of finance. HDFC Bank became our strongest supporter of success  

“That’s why, my advice to young entrepreneurs will be to always choose a trusted bank as your financial partner, because that’s the most invaluable capital of your business” 

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